Behind the Screen: The Ultimate BigCommerce Review for E-Commerce Success!

Behind the Screen_The Ultimate BigCommerce Review for E-Commerce Success!
In this article, learn about Behind the Screen: The Ultimate BigCommerce Review for E-Commerce Success!

Welcome to our in-depth analysis of BigCommerce, where we’ll go behind the scenes to see how this e-commerce platform may help you grow your online company. We’ll analyze BigCommerce’s features, functions, and general performance in this in-depth analysis, providing insights into why it’s a top option for business owners hoping to succeed in the online marketplace.

Getting to Know BigCommerce

BigCommerce is an online shop creation, management, and expansion platform for enterprises.

Here’s a summary to help you familiarize yourself with it:

  • Overview of the Platform: With BigCommerce, you can easily create an online shop without requiring a lot of technical knowledge, thanks to its complete platform.
  • Qualities: It may be customized with a variety of features to meet different company demands.
  • Store Design: To establish a visually attractive storefront, BigCommerce provides configurable themes and templates.
  • Product Management: Adding, editing, and managing products—as well as their variants, pictures, and descriptions—is a simple task for users.
  • Checkout Procedure: To lower cart abandonment and increase conversion rates, the platform offers a simplified checkout procedure.
  • Payment Integration: BigCommerce enables companies to safely take payments by integrating with several payment gateways.
  • Shipping & Fulfillment: Real-time carrier quotes and label printing are only two of the built-in services for shipping and fulfillment.
  • Marketing solutions: To increase traffic and sales, BigCommerce offers solutions for social media integration, email marketing, and SEO optimization.
  • Analytics and Reporting: To monitor sales, consumer behavior, and performance indicators, users have access to comprehensive analytics and reports.
  • Mobile Optimization: The platform makes sure that online retailers are mobile-friendly, so customers can shop with ease on all screens.
  • Scalability: BigCommerce works well for companies of all sizes, from start-ups to large corporations. The platform can handle more traffic and sales volumes since it is built to grow with expanding enterprises.
  • Combination & Personalization: BigCommerce customers may expand the functionality of the platform via a variety of connectors it provides with other applications and services. For more specialized solutions, users may additionally use HTML, CSS, and JavaScript to design their online storefronts.
  • Assistance and Materials: Live chat, email, and phone support are just a few of the ways BigCommerce offers customer service. Users may also get information and help from a knowledge base, tutorials, and community forums.
  • Price: BigCommerce provides alternatives for small companies, mid-market firms, and enterprises, with price plans catered to various company requirements.

Typically, pricing consists of transaction fees determined by sales volume in addition to monthly membership costs.
In conclusion, BigCommerce is a powerful e-commerce platform that gives companies the convenience, scalability, and flexibility to build and run profitable online storefronts.

Exploring Pricing and Plans with BigCommerce

Users may choose the BigCommerce price plan that best suits their demands and budget by selecting from a variety of options that are suited to various company requirements.

An outline of the costs and possible plans is shown below:

Standard Schedule:

  • For startups and small enterprises wishing to have an online presence, this package is perfect.
  • Limitless staff accounts, limitless bandwidth, and unlimited items are among the features.
  • A monthly membership charge is usually the starting price, and extra transaction fees are assessed according to the number of sales.
  • Basic features, including a variety of payment methods, editable templates, and marketing tools, are also available to users.

Plan Plus:

  • Growing companies that need more sophisticated features and capabilities might choose the Plus package.
  • It includes all the capabilities of the Standard plan plus additional features, including customer segmentation and grouping, abandoned cart recovery, and saved credit card functionality for expedited checkout.
  • The Plus plan has more expensive pricing than the Standard plan, and it could also include transaction fees in addition to a monthly membership cost.


  • Larger companies and well-known brands seeking enterprise-level features and assistance should choose the Pro package.
  • It has all the capabilities of the Plus package plus extras like product filtering, custom SSL, and Google customer reviews.
  • Pro plan costs are higher than those of the Plus plan and usually include a monthly membership charge in addition to transaction fees.

Business Strategy:

  • Large organizations and high-volume businesses may customize the enterprise plan to meet their unique demands.
  • Advanced services like priority help, specialized account management, and API support for unique integrations are available.
  • The cost of the Enterprise plan is negotiated with BigCommerce sales professionals and tailored to each customer’s needs.

Extra Expenses:

  • Apart from the monthly membership fees, customers would have to pay other expenses, such as transaction fees, that are contingent on sales volume.
  • For even more flexibility and capability, users may decide to buy premium themes or plugins, which may have one-time or ongoing charges.

Businesses selecting a BigCommerce price plan must carefully consider their needs and financial constraints. Because of the platform’s scalability and flexibility, customers may adjust their plans as their business requirements change. Before choosing a plan, customers may also take advantage of free trials and consultations to examine the features and capabilities of each option.

User Experience and Interface with BigCommerce

To ensure that companies can efficiently use BigCommerce to establish and maintain their online shops, user experience (UX) and interface design are critical components.

An outline of Big Commerce’s interface and user experience is provided below:

Senseable Dashboard:

  • BigCommerce provides customers with an easy-to-use dashboard interface for fast navigation and management of their online shops.
  • Simple access to key functions, including order processing, marketing tools, and product administration, is offered via the dashboard.

Adaptable Themes:

  • Users of BigCommerce may create their online shops by selecting from a variety of customizable themes and layouts.
  • The themes feature responsive designs that adjust to different screen sizes and devices, all while keeping the user experience in mind throughout the design process.

Editor using drag-and-drop:

  • Users don’t need to know how to code to alter the layout, content, and design components of their shop thanks to the platform’s drag-and-drop editor.
  • This feature makes it more straightforward for users to customize the shop, which improves the user experience.

Product Administration:

  • BigCommerce provides an easy-to-use interface for managing items, which includes inventory management, adding new goods, and changing product information.
  • Effective navigation and layout of the interface facilitate users’ ability to locate and modify product data with ease.

Procedure for Checkout:

  • To reduce friction and increase conversion rates, BigCommerce provides a simplified checkout procedure.
  • With its user-friendly form fields and clear instructions, the checkout experience is designed to make it as easy as possible for clients to complete purchases.

Optimizing for mobile:

  • BigCommerce makes sure that e-commerce sites are mobile-friendly, enabling smooth tablet and smartphone shopping.
  • The layouts of the mobile interface are geared for smaller displays and provide simple navigation, making it both responsive and user-friendly.

Integrated Marketing Resources:

  • To assist customers in promoting their online businesses, BigCommerce comes with integrated marketing tools including email marketing, social media integration, and SEO optimization.
  • These marketing tools provide an easy-to-use interface that makes it simple for users to plan and manage marketing campaigns.

Reporting and Analytics:

  • BigCommerce offers comprehensive analytics and reporting capabilities to assist users in tracking sales, observing consumer behavior, and assessing the effectiveness of their online businesses.

Easy-to-understand graphics and configurable dashboards characterize the user-friendly interface for analytics and reporting.
In general, BigCommerce places a high priority on interface design and user experience to make sure that companies can easily develop, run, and expand their online shops. The platform’s user-friendly interface, adaptable themes, and integrated features enhance user satisfaction and help companies meet their e-commerce objectives.

Marketing and Growth Tools with BigCommerce

To assist companies in promoting their online shops and increasing sales, BigCommerce provides a range of marketing and growth solutions.

Here’s a summary of some important elements:

Optimization of Search Engines (SEO):

  • BigCommerce has integrated SEO tools to assist increase online retailers’ exposure in search engine rankings.
  • Product descriptions, meta tags, URLs, and other components may all be optimized by users to improve search engine ranks and draw in organic traffic.

Email Promotion:

  • Customers can design and deliver customized email campaigns with BigCommerce thanks to its integrations with well-known email marketing services like Mailchimp, Klaviyo, and Constant Contact.
  • When sending tailored content and promotions, users may segment their email lists according to customer behavior, preferences, and past purchases.

Integration of Social Media:

  • Facebook, Instagram, Pinterest, and other social media networks may be seamlessly integrated with BigCommerce.
  • Users may conduct advertising campaigns, feature items on social media, and increase traffic to their online businesses with ease.

Recovering Abandoned Carts:

  • BigCommerce has tools to decrease lost revenue and reclaim abandoned carts.
  • Users may provide incentives like discounts or free delivery to entice consumers to finish their orders by setting up automatic email reminders.

Product Suggestions:

  • Customers may get tailored product suggestions from BigCommerce based on their past browsing and purchase activity.
    Widgets that suggest products to users may be added to storefronts to boost upsell and cross-sell possibilities.

Rebates and Sales:

  • To encourage purchases, BigCommerce customers may create and manage coupons, discounts, and promotional offers.
  • Different forms of discounts, such as percentage-based discounts, fixed-amount discounts, and buy-one-get-one (BOGO) offers, may be set up by users.

Programs for Customer Loyalty:

  • To assist companies in rewarding returning customers, BigCommerce provides connections with loyalty program platforms such as and LoyaltyLion.
  • In addition to offering reward points for purchases and encouraging customer involvement and retention, users may design and administer loyalty programs.

Reporting and Analytics:

  • BigCommerce offers reporting and analytics solutions to assist companies in monitoring important performance metrics.
  • To get insights and make data-driven choices, users may keep an eye on sales trends, customer behavior, conversion rates, and other metrics.

All things considered, BigCommerce’s marketing and growth capabilities enable companies to successfully draw in, interact with, and hold onto consumers, fostering expansion and success in the cutthroat world of e-commerce. BigCommerce provides an extensive feature set to assist companies in their marketing endeavors and foster long-term development, whether via SEO optimization, email marketing campaigns, social media integration, or customized promotions.

Support and Resources with BigCommerce

BigCommerce provides several tools and services to assist users in getting the most out of the platform and resolving any issues they may run across.

An outline of the resources and assistance offered is provided below:

Customer Service:

  • Live chat, email, and phone support are just a few of the ways BigCommerce offers customer service.
  • Contacting the support staff may help users with a variety of problems, including technical difficulties, account administration, billing questions, and more.

Assistance Desk and Records:

  • BigCommerce has an extensive Help Center with a plethora of FAQs, tutorials, guides, and documentation.
  • For using the many features and functions of the platform, users may get best practices, troubleshooting advice, and step-by-step instructions.

Community Discussion Boards:

  • BigCommerce provides community forums where merchants may interact, exchange stories, pose queries, and get guidance from one another.
  • Users may collaborate in these forums to ask questions, share ideas, and be informed about announcements and platform upgrades.

Training and webinars:

  • BigCommerce often conducts training events, webinars, and workshops to enlighten users on various e-commerce, marketing, and platform feature-related subjects.
  • To improve their knowledge and abilities, users may participate in live sessions or watch recorded webinars at their convenience.

APIs and Documentation for Developers:

  • If consumers wish to connect third-party apps or personalize their online businesses, BigCommerce offers extensive developer documentation and APIs.
  • To create unique solutions and extensions, developers have access to comprehensive technical documentation, code samples, and API references.

Associates and Specialists:

  • A network of qualified partners and specialists, including those in design, development, marketing, and consulting, is available via BigCommerce.
  • Users may enhance their online shops, put bespoke solutions in place, and accomplish their business objectives using BigCommerce partners’ experience.

Web-based resources and a blog:

  • Users may discover articles, case studies, industry insights, and success stories in BigCommerce’s online blog and resource center.
  • Through the blog and resource center, users may stay up-to-date on platform improvements, best practices, and e-commerce trends.

All things considered, BigCommerce is dedicated to offering thorough assistance and materials to enable customers to thrive in the e-commerce industry. Through professional services, self-service documentation, community involvement, or direct customer support, BigCommerce equips customers with the information, resources, and support they need to launch and expand profitable online companies.

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